Brief

A referral from our client Suki, é Salon is a boutique, award winning, family run hair salon in Wahroonga, Sydney. They came to us wanting a revised digital presence, with bolstered functionality and impact, and a functional and user-friendly CMS.

Our brief was to design and develop a website that would reposition é Salon’s brand as simple, clean and stylish to ensure retention and growth in the local market.

Objective(s)

Our primary objective for é Salon was to ensure that the new website re-engaged existing clients and attracted new clients, 'but not at a discount'.

In addition, secondary objectives of the project were to:

  1. Refresh the é Salon brand,
  2. Inspire trust and professionalism (above creativity) to website visitors, and
  3. Lift Facebook and Google reviews and ratings.
Service Areas
  • User Experience Design
  • User Interface Design
  • Website Development
  • Project Management
Solution

é Salon had an existing website that had basic functionality, was lacking impact, was hard to update and was in desperate need of a refresh.

Our approach was to design a site to the client's liking with bold and striking imagery, that established continuity across the various mediums to create a more effective brand positioning in the market.

Through leveraging existing marketing collateral, we were able to design a website with an aesthetic edge that solidified é Salon’s industry reputation without the need for the heavy reliance on industry awards and achievements.

During development the subtle use of website animation through parallax scrolling, allowed us to maintain a clean and simplified design without the over reliance on various forms of imagery.

Final Design
Banner
Welcome Message
Colour
Cutting
Styling
Footer
Home Page

Written By

Breanna Nowland

Enjoying this article?

How about sharing it?

Subscribe

Sign up to be the first to hear about the latest in digital and what we've been up to.

No spam, just digital gold.

Start your digital journey with us! Contact Us