A referral from our client Suki, é Salon is a boutique, award winning, family run hair salon in Wahroonga, Sydney. They came to us wanting a revised digital presence, with bolstered functionality and impact, and a functional and user-friendly CMS.
Our brief was to design and develop a website that would reposition é Salon’s brand as simple, clean and stylish to ensure retention and growth in the local market.
Our primary objective for é Salon was to ensure that the new website re-engaged existing clients and attracted new clients, 'but not at a discount'.
In addition, secondary objectives of the project were to:
é Salon had an existing website that had basic functionality, was lacking impact, was hard to update and was in desperate need of a refresh.
Our approach was to design a site to the client's liking with bold and striking imagery, that established continuity across the various mediums to create a more effective brand positioning in the market.
Through leveraging existing marketing collateral, we were able to design a website with an aesthetic edge that solidified é Salon’s industry reputation without the need for the heavy reliance on industry awards and achievements.
During development the subtle use of website animation through parallax scrolling, allowed us to maintain a clean and simplified design without the over reliance on various forms of imagery.
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