Comet Equipment manufactures stackers, water tanks and concrete pumps for mining, quarrying and civil construction. It's part of MAAS Group Holdings, and it distributes into Australia, the United Kingdom and the United States.
The product range is deliberately narrow, eleven products across three categories. That makes the catalogue the easy part, and it moves the real problem somewhere most equipment sites ignore.
So the architecture gives aftersales equal weight to sales. Someone standing next to a machine in a quarry gets to their model's page directly, without going through a sales funnel first.
Not every project is a large one. This one's value was in deciding which audience the site was actually for.
The support hub makes the distinction tangible. Stackers, tanks and concrete pumps provide the first level of organisation, followed by individual model links. A machine owner can start with the equipment they recognise and narrow the task from there. Using the model as the organising unit keeps the support journey tied to a particular machine, rather than asking someone to work out which generic department might handle their request.
On the TC9020 support page, the next choices are presented as separate cards: product manual, parts and a route back to the support hub. The parts card provides a direct contact address, while the manual card states its availability. That separation matters because looking for a document and asking for a replacement part are different jobs. Both need a clear destination, with enough labelling to explain what the user can do next.
The presentation is deliberately direct. Large headings identify the task, orange icons distinguish the cards and the relevant links sit beneath short explanations. There is little competing content within that support component. For a user returning to a familiar piece of equipment, a recognisable label and an obvious next step are more useful than another introduction to the manufacturer.
This gives the website a continuing role after the initial equipment enquiry. The catalogue explains the range; the support structure gives owners a reason to return with a model and a specific need. It also makes the boundary between self-service information and a conversation with Comet explicit. The site can help someone find the right starting point while leaving the technical response with the people who know the equipment.
