McDonald Jones Homes: Does McDonald Jones build where you're buying?

Zimple Digital designed and developed a connected website journey for McDonald Jones Homes, from building-area research to home and land shortlists.

McDonald Jones serves buyers across New South Wales and the Canberra region, from those with a block already chosen to those still exploring where to live. The website needs to accommodate both. A home design, a building area and an available land package are connected decisions, each requiring a different kind of information.

The coverage page gives the location question a dedicated place. Highlighted building areas sit beside an address and suburb search, allowing visitors to investigate a specific location or orient themselves on the map. Contact guidance remains available for uncertainty about a site. This establishes a useful geographical starting point before the detail of individual homes takes over.

The design finder accommodates very different briefs: an acreage home, a narrower urban block, a split-level design or space for more than one household. Home type and collection provide broad starting points, followed by controls for bedrooms, living areas, house dimensions and lot width. More particular needs, such as a home office or guest bedroom, have their own place in the search.

Visitors can view facades, floorplans or both together. That choice keeps appearance and arrangement connected without making either the only way to browse. Variations stay attached to their design family, so a buyer can explore alternatives within a home they already like. The catalogue presents the range through the questions a household actually brings to it.

For buyers who need both, the house-and-land finder combines package information with location. Map and package views support different kinds of research: seeing where an option sits, then reading its price, address and home details. Region and estate filters make a geographically broad offering more manageable.

Land registration status is also visible in the search, with separate registered and unregistered options. It is a small but relevant distinction when the land itself is part of the purchase. Each package has a clear route into further detail, keeping the design and the specific site connected as the visitor moves towards an enquiry.

Favourites and comparison controls appear alongside the homes and packages being considered. A visitor can gather options and return to the differences between them, instead of relying on memory as they move through the range. Display-location content adds another connection, identifying the homes available to see at each centre.

Together, these features give the website a role beyond presenting attractive houses. It helps someone establish a building area, understand a design, investigate land and plan a closer look. The information architecture holds those tasks together while letting each retain its own controls. A buyer can arrive at the next conversation with a location, a shortlist and more specific questions about the home they want to build.

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