Search engine marketing – also known as pay-per-click (PPC) – is a term you may not be familiar with, but certainly is a digital strategy you would have experienced and used. PPC uses Google ads, search advertising and social media advertising to speak directly to your customer and generate website traffic using paid means.
We are experts in the fine art of ad bidding, strategic design and placement and understanding the full ecosystem of Google beyond organic. PPC is a fee-based strategy that sees you pay for every click on your ads sending customers to your website or landing page. It’s easy to get lost in the process and overpay for weak leads, or miss opportunities. That’s where we come in.
A campaign that has been correctly set up, continuously reviewed and optimised provides a positive return on ad spend (ROAS) and a quality customer finding their way to your business.