Social media marketing provides your business a direct line to your customers, in ways that cannot be replicated via other media and platforms. Here, you can connect, communicate and convert in a frictionless way that equally benefits your business, and the needs of your followers.
Social media marketing (SMM) is fairly new to the marketing game, but has forged its way into a leading platform for reaching audiences (customer/clients) in a genuine, effective and uniquely personal way. There are a lot of crazes, fads and trends when it comes to SMM - from the platforms being used, to the types of content being posted.
Our social media marketing services do take these elements into consideration, however we rely on a custom strategy that speaks to your audience, specifically, in ways that represent your brand, business and your goals.
It’s never about jumping on the next big thing simply for its sake. SMM is one part, albeit a vital part, of a larger digital marketing strategy. Every post serves a purpose that folds into this strategy.
We work with you on your goals and expectations when it comes to your social media accounts, delineate the platforms that will work best for you for those goals, and then use testing and creativity to create a meaningful presence on social platforms. From Facebook and Instagram, to TikTok, LinkedIn and any other social platform that will find your intended audience within it.
The goals are never stagnant; we collaborate, create, track, regroup, repeat.
SMM is all about providing value to your followers. You want them to stop their scroll when they reach your post, be enthusiastic about engaging with your content, and feel that their time is valuable and respected with what you post, how you post it and how you respond to communications within it.
We can assist you on various levels of SMM, from creative guidance right through to implementation and scheduling of posts.
‘Good’ is the operative word here. Anyone with an email can create a social media account and post. It’s free, easy and can be done in a flash. But, with these platforms hosting over 4 billion accounts, it’s quite a noisy space. Having a good social media marketing strategy is to have one that considers your audience, then considers your goals, and then creates a strategic pathway to merge the two needs.
The benefits of such an SSM strategy includes:
Creating greater brand awareness for current and potential followers
Strengthening trust for your product or service
Opening opportunities for collaborative and influencer strategies
Being a strong point of proof for your business
Opportunities to promote the creation of user generated content, and repurpose it
Social media marketing is the use of social media platforms to reach and grow your audience, solidify your brand and brand message, offer your products and services to a potentially untapped market, and facilitate communication and connection with users.
While you don’t need paid social media marketing to ensure organic social media marketing is successful, you can’t have paid without organic, and the marriage of the two is your strongest strategy choice.
We are very careful with how we venture into paid SMM, just as we are organic. However, we’re more acutely aware of how we manage paid as it is injecting an investment into an otherwise free platform.
The focus of paid is to use in-platform targeting to ensure you’re reaching the right people, and retargeting that supports reaching people who have engaged with your brand via other digital platforms, such as your website.
Depending on the platform, and the type of ad you’re opting into, your ad can present like an organic post. That is, a post on the follow or search feed of Instagram, or in a Facebook feed, or TikTok post. However, they can present in other ways such as on Facebook Marketplace. They can be presented as videos, carousels, singular posts and can even allow for testing of best images and captions based on engagement through dynamic creative ads (where Facebook delivers multiple variations of message and imagery combinations to test which works best with users).
Posts are delivered to your followers, and anyone whose behaviour on the platform indicates posts like yours are suitable, and the algorithm will include you in spaces like Instagram’s search feed.
Absolutely. Much like any paid avenue of digital marketing, though, it needs to have a strategic approach (even if you are in the testing phase). Putting up Facebook ads will not magically grow your business, but with clear goal setting, a strong message and a good understanding of who you want your ads to be in front of, it can be an incredibly effective tool for generating new business, and expanding brand awareness and recall for future customers.
The best part about Facebook ads is its ability to provide targeting; though broad, you can hone your ads to regions, industries and interests etc. This means your budget is going to be cleverly used, and the results of the ads will provide you with even greater insight.
There are plenty of recommendations, from reliable sources, on how many times you should post to various social media platforms. These suggestions are valid and based on data, and are great starting points if you’re newly active on these platforms. However, the best way to decide how many times you should post on social media is to look at any prior data you might have, and test, test, test. Get to know your audience and their behaviours and engagement habits. Being present to how your posts are performing is your best direction on how many posts you should be doing.
There are plenty of recommendations, from reliable sources, on how many times you should post to various social media platforms. These suggestions are valid and based on data, and are great starting points if you’re newly active on these platforms. However, the best way to decide how many times you should post on social media is to look at any prior data you might have, and test, test, test. Get to know your audience and their behaviours and engagement habits. Being present to how your posts are performing is your best direction on how many posts you should be doing.
