Here are the most common online marketing terms you’re likely to come across, and exactly what they mean.
When meeting with new clients we sometimes have to catch ourselves in how we’re explaining the myriad benefits of online marketing. There are terms, often acronyms, that we regularly use to describe our digital services. However, we (along with our industry) use them as a means to simplify our subject. Being deeply embedded in the practice of digital marketing, this works. However, coming into online marketing fresh, or exploring the service more while you work on your own business in its respective industry, it’s easy and common to get a little lost in the terminology used. So, for this, we’ve created a quick glossary of terms to help you not only gain easy access to them when needed (bookmark or screen grab!), but to also clarify what they are and how they’re different from each other.