When you grab your mobile there’s almost always an app your finger defaults to, whether while waiting for your coffee, laying on your couch, first thing in the morning, or when you get any moment of pause.
Very often, these apps are social media platforms. With that, it is a non-negotiable area of marketing for brands wanting or needing to reach a digital audience in a meaningful way. (if it’s not a meaningful connection, you’re not going to see the same, or any, results).
There are two distinct ways to reach your audience on social media platforms: Social Media Marketing and Organic Social Media.
Organic Social Media
Organic social media is one of your most readily available tools to communicate with that digital audience, connect with your future customers, retain loyalty with your current clientele and affirm who your brand is. Social media gives you incredibly unique access to multiple valuable connection points and unparalleled opportunities to humanise your brand.
Social media allows you to message your values, care for your customers, your culture and who your brand is, as much as what it is or does with instant mutual communication between audience and brands.
While many of us use social media personally, creating a strong and successful social media marketing strategy for a brand is a whole different ball game; it’s not about just posting a few images, captions and the occasional reel. Zimple Digital’s social media marketing approach takes a holistic strategy and is crafted, with the goals of the client clearly articulated and understood, before a caption sees the socials (blue) light of day.
This strategy considers:
Creating real connections with your digital audience comes through authentically sharing valuable content. Zimple works with you to find the type of content that makes your followers, and future followers, feel like the time they’ve spent viewing your content was respected and valued by your brand. This will always be the case if they feel they have connected with it personally.
Connecting and engaging with your followers in a valuable way supports the opportunity to create a community around your brand, digitally. This can be one you craft, inviting them to brand-specific pages or memberships, but it can also be one that organically grows for your followers as they engage with each other about your brand.
Your prospective audience is looking for quality peace of mind before investing in your product or service. Yes, you can share your own content on social media to help with this. But, nothing speaks louder than existing customers sharing their experience on social media (for you to share as user generated content); social media leads the digital platform pack on this.
Social Media Marketing (SMM)
Social media marketing (SMM) is fairly new to the marketing game, but has become a leading platform for reaching audiences (customer/clients) in a genuine, effective and uniquely personal way. It is the mix of organic social media and paid social advertising that tie intrinsically into a larger digital marketing strategy. There are a lot of crazes, fads and trends when it comes to SMM - from the platforms being used, to the types of content being posted.
Our social media marketing services do take these elements into consideration, however we rely on a custom paid strategy that speaks to your audience, specifically, in ways that represent your brand, business and your goals.
It’s never about jumping on the next big thing simply for its sake. SMM is one part, albeit a vital part, of a larger digital marketing strategy. Every post serves a purpose that folds into this strategy.
We work with you on your goals and expectations when it comes to your social media accounts, delineate the platforms that will work best for you for those goals, and then use testing and creativity to create a meaningful presence on social platforms. From Facebook and Instagram, to TikTok, LinkedIn and any other social platform that will find your intended audience within it.
The goals are never stagnant; we collaborate, create, track, regroup, repeat.
SMM is all about providing value to your followers. You want them to stop their scroll when they reach your post, be enthusiastic about engaging with your paid and organic content, and feel that their time is valuable and respected with what you post, how you post it and how you respond to communications within it.
We can assist you on various levels of SMM, from creative guidance right through to implementation and scheduling of posts.