‘Content is king!’ is a common catchphrase that, now more than ever, matters in a rapidly changing digital environment. The importance of engaging content is no longer a new trend, but a core part of a good marketing strategy. However, ‘king' worthy content creation now demands a focus on real and human-first experiences as both search engines and users evolve their savviness for spotting crappy content.

By crappy, we mean digital marketing content that isn’t incredibly valuable or real to users.

Google cares about this because your user is also theirs. It's in their best interest to only serve up the best and most valuable search results. With that, good copywriting rules the content kingdom and your digital marketing success.

Zimple takes a strategic and personalised approach to copywriting. We aim for copywriting to fit within broader digital strategies designed to help our clients attract more leads in a cost-effective way. Our digital marketing team have a thorough process of finding your unique brand voice and using it to converse with your target audience in a way that makes them feel valued. Copywriting is the face of that brand strategy. It is used across multiple communication platforms and sets the tone for the entire digital marketing strategy. Our digital marketing experience allows us the advantage of intuitively understanding user preferences and delivering it to them, ensuring they trust your business and feel like a loyal member of your customer base.

Benefits of Copywriting

Each marketing channel has a different purpose and is driven by different business goals. An expert digital marketing agency can help you harness these channels to their fullest potential. Zimple offers digital marketing services to help you reach your marketing goals through high-performing copywriting. Some of the marketing goals you can reach include:

Generate sales or drive sales
Boost brand awareness
More traffic/more visitors to your website
Improve online visibility
Improve Google rankings
Increase leads
Increase conversions
Reach new customers or ideal audience

Digital Platforms For Content Marketing

The key to great copywriting is consistent and compelling messaging across all marketing channels. When a user is not on your website, you are reaching them through other digital services where they are engaged: search engines, social media platforms and their emails.

Copywriting for Google ads

A digital marketing strategy will include Google ads campaigns, using SEO and compelling copywriting to draw in more customers. Copywriting for Google ads will ensure you are responding directly to a user's search term and intent, grabbing their attention in the exact place they are looking to find it. There is no annoying hard sell, just being in the right place, at the right time, with the right message.

For more on Zimple’s Google ads and paid advertising services, click here.

Copywriting for social media

Copywriting for social media can have multiple purposes. Some include social media advertising and others involve organic social media posting. No matter the purpose, a good social media strategy involves copywriting and graphic design to keep your brand voice consistent, and conversational. Social media is fast-paced, with new content turning over at incredible speeds. Users don't want the big sell. They are there for the entertainment value.

Memorable copywriting sticks with users.
Graphic design and attractive visuals help make that memory long-term.

That’s why a solid social media marketing strategy must be backed by strong copywriting and engaging visuals to reinforce the heart and soul of your brand.

Copywriting for Email Marketing

Digital marketing strategies should include email marketing. Copywriting for email marketing is about nurturing target audiences over a long period. Emails are a key part of digital marketing strategies and offer an opportunity to connect and speak with your potential customers. While also keeping an email database of current customers, it is another avenue for targeting your goals. If you keep your target audience engaged, keep them feeling valued and keep them wanting to hear from you, you will have a customer for life.

Frequently Asked Questions.

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What does a digital marketing copywriter do for a website?

In short, a writing team elevate it through humanised relevant content.

In conjunction with great marketing strategies and search engine optimisation, copywriting is one of the strongest tools you can lean into for a website. It appeases Google's requisites for high-ranking websites and, more importantly, creates a valuable experience for the user.

Utilising an experienced digital marketing copywriter who understands SEO and the difference between bland copy and compelling copy creates a positive cycle; valuable copy captures Google's attention because it is the most beneficial to the user. Digital marketing copywriters offer excellent content creation that keeps users highly engaged and wanting to explore, buy from, revisit and share your brand.

Should I hire a digital marketing copywriter for my website?

We highly recommend the use of a digital marketing copywriter when creating a new website, or wanting to elevate a current one to improve digital marketing activity. We also offer the option for you to create your own website copy (though in these instances, we do suggest our internal copywriter oversees the content before you put it out there for the masses).

The benefits of hiring a digital marketing copywriter include but are not limited to:

Saving you the time-consuming job of crafting copy from scratch on your own.
A deep understanding of how content works, helps digital marketing copywriters know
- How to speak to an audience,
- How to work with tone,
- How to implement good SEO,
- How to arrange content to create the best user experience, and
- How to nurture a longstanding, loyal relationship with users.
Content that harnesses conversation and leads to conversions.
Content that is written with a current and thorough understanding of search engine requirements.

How can I measure the results of my copywriting?

There are no tools with specific metrics currently available to measure the success of copy. However, you can partner with a digital marketing agency with a proven track record or your digital marketing team to set clear KPIs linked to copywriting, such as more leads, sales or traffic to your website.

Advanced analytics can track how copy influences website traffic, engagement and conversion rates by combining database marketing with creative strategy. It also creates a lens for seeing how it converts audience segments into high-quality leads. After all, it should fast-forward your business growth

Social media management can also measure the impact of your copy using similar KPIs across platforms. Meta-owned services for instance all have an ‘insights’ feature that allows social media marketers to measure said social media marketing metrics. These metrics include likes, shares, comments, and click-throughs. By harnessing these online advertising tools like Meta or Facebook advertising, you can collaborate with your social media marketing team to align copy with visuals and maximise the impact on the target audience, ultimately achieving exceptional results.