‘Content is king!’ is a common catchphrase that, now more than ever, matters in a rapidly changing digital environment. The importance of engaging content is no longer a new trend, but a core part of a good marketing strategy. However, ‘king' worthy content creation now demands a focus on real and human-first experiences as both search engines and users evolve their savviness for spotting crappy content.
By crappy, we mean digital marketing content that isn’t incredibly valuable or real to users.
Google cares about this because your user is also theirs. It's in their best interest to only serve up the best and most valuable search results. With that, good copywriting rules the content kingdom and your digital marketing success.
Zimple takes a strategic and personalised approach to copywriting. We aim for copywriting to fit within broader digital strategies designed to help our clients attract more leads in a cost-effective way. Our digital marketing team have a thorough process of finding your unique brand voice and using it to converse with your target audience in a way that makes them feel valued. Copywriting is the face of that brand strategy. It is used across multiple communication platforms and sets the tone for the entire digital marketing strategy. Our digital marketing experience allows us the advantage of intuitively understanding user preferences and delivering it to them, ensuring they trust your business and feel like a loyal member of your customer base.
Benefits of Copywriting
Each marketing channel has a different purpose and is driven by different business goals. An expert digital marketing agency can help you harness these channels to their fullest potential. Zimple offers digital marketing services to help you reach your marketing goals through high-performing copywriting. Some of the marketing goals you can reach include:
Generate sales or drive sales
Boost brand awareness
More traffic/more visitors to your website
Improve online visibility
Improve Google rankings
Increase leads
Increase conversions
Reach new customers or ideal audience