website design newcastle

It takes strategy and expertise to create a user interface design that speaks to the natural path your target audience want to take on their way to a purchase. Great responsive web design is a major factor considered by Google to get your content in front of the right people.  

Your website design requires a set of goals (such as capturing enquiries, selling products or creating successful digital marketing initiatives), and our highly skilled website designers and developers to ensure that you not only have goals, but that you reach them in the short term and long term. 

Usability and user experience are paramount to the online success of your business. Website design controls what the user sees, the messages they receive and the experience they have. Our strategy-based approach and user-centric web design, paired with an aesthetically superior result, ensures a digital base for your business to grow and thrive.

Really, a positive user experience on your web design is priceless. However, you also get what you pay for. We keep the price of our website designs in Newcastle fair to the current market, and provide exceptional talent and experience to the design of your website so that you are giving more to your audience, and getting more in return. 

Custom web design is more than just a few pretty digital pages (although, the look of it is important). There are a variety of factors that ensure web design is good, effective web design that will give your users a positive experience. This is UX web design, and it’s about the flow of navigation that works for the user in their most intuitive way, while also supporting the end-goals you have. 

It is no easy feat to successfully create a quality UX website design; it takes natural and taught talent, and a good amount of quality experience. However, the base level factors can simplify what constitutes UX web design:

• Usefulness - every element serves a purpose. This includes an aesthetic purpose, but the look of the site has no significant weight without the function holding it together. 

• Usability - From the moment a user clicks onto the site (regardless of which page they’ve entered on), navigation must be easy and intuitive for them. 

• Desirability - This is where aesthetic shines and the imagery, branding, colours and overall ‘prettiness’ makes your user enjoy the experience.  

• Findability - This ensures the user can find what they expect to find, and easily. So whether it’s your product, your service or your contact information, it cannot be a tricky maze to navigate. 

• Accessibility - This is often a missing piece of the design puzzle, but things are changing and we work hard to support it. It means creating design options that support the needs of a wide range of user abilities.

• Credibility - This is what the accumulation of the other factors offers: trust that your website is credible, trustworthy and not going to let them down. 

• Delightability - Designing to ensure that your user exits the experience feeling as though it was positive, memorable and worth returning to or recommending. 

We go through an in-depth consultation with you and our team to ensure your website has applied these vital factors, while also representing your business and brand successfully.

Custom websites are designed and developed to the specific requirements of your needs, and that of your customers and clients for a great user experience (UX). Custom websites are designed after extensive investigation and collaboration about what you want, and also data-driven expertise on user behaviour, to craft a site that represents your business and brand, personally. Additionally, custom websites are able to be mocked up in design before going to the development stage to ensure your satisfaction, saving time and cost. Zimple custom websites are typically modular, allowing much greater flexibility per page within one developed site and future proofing for new content. 

Template designs are pre-build websites that offer you a limited selection of design options to choose from. Some templated platforms offer more selections than others, and some have multiple options with each selection (colour and font choice etc.). The appeal of template websites is that they tend to be cheaper and they can be created fairly quickly. However, there is very limited scope for growth and you can only utilise the pre-existing functions within the chosen template, this means you will need your businesses service offering to fit within the template requirements and aren’t receiving a fully custom solution tailored to your business needs. As design and functionality possibilities evolve and the user comes to eventually expect a certain ability or experience, there is a risk of also being left behind.