Google Ads work with searched keywords and terms to provide pay-per-click advertising that aligns with user intent. The ads result in a few different ways, though will work with the organic behaviour of users. For example, someone might be searching your product or service, or a search term that aligns with your business’s offering, and your Google Ad will target the keywords and appear on the first page of their search results.
Google Ads Partner Agency: What is it?
Google Ads Partner Agency, or Google Partners program, is crafted for agencies and third party managers of your Google Ads account to work on behalf of your brand or business. The program exists in over 60 countries and 42 languages. The benefit of the program is that it’s a strategically led partnership that offers insights, access to support, recognition and rewards, to give the tools and resources to be innovative with your Google Ad campaigns.
Who is Google Ads right for?
Google Ads are an extremely effective paid digital advertising activity that is suitable for any business who want to reach an engaged, valuable audience. These audiences have high intent, actively seeking your product or service. It is also a paid advertising platform that allows for a lot of flexibility with budget, while still offering an impressive return, and you only pay for clicks on your ad. Zimple applies a carefully crafted strategy to the Google Ad activity we deploy for clients, and will carefully monitor the activity and results, adjusting along the way to optimise your input and elevate your outcomes.
For all of the Google Ad activity we conduct for our clients we take a data driven approach. Though we are creative and will try new techniques and strategies based on everything we come to know about your business and customer or client base, nothing is done by accident. We get to know who your audience demographic is, and arrange our Google Ad activity to fit perfectly with what they want (their search term and its intent), how they want it (their behaviours after they search) and their conversion needs (where they follow through with a purchase or contact, and where in the process they drop off).