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Google Ads work with searched keywords and terms to provide pay-per-click advertising that aligns with user intent. The ads result in a few different ways, though will work with the organic behaviour of users. For example, someone might be searching your product or service, or a search term that aligns with your business’s offering, and your Google Ad will target the keywords and appear on the first page of their search results.

Google Ads Partner Agency: What is it? 

Google Ads Partner Agency, or Google Partners program, is crafted for agencies and third party managers of your Google Ads account to work on behalf of your brand or business. The program exists in over 60 countries and 42 languages. The benefit of the program is that it’s a strategically led partnership that offers insights, access to support, recognition and rewards, to give the tools and resources to be innovative with your Google Ad campaigns. 

Who is Google Ads right for? 

Google Ads are an extremely effective paid digital advertising activity that is suitable for any business who want to reach an engaged, valuable audience. These audiences have high intent, actively seeking your product or service. It is also a paid advertising platform that allows for a lot of flexibility with budget, while still offering an impressive return, and you only pay for clicks on your ad. Zimple applies a carefully crafted strategy to the Google Ad activity we deploy for clients, and will carefully monitor the activity and results, adjusting along the way to optimise your input and elevate your outcomes.

For all of the Google Ad activity we conduct for our clients we take a data driven approach. Though we are creative and will try new techniques and strategies based on everything we come to know about your business and customer or client base, nothing is done by accident. We get to know who your audience demographic is, and arrange our Google Ad activity to fit perfectly with what they want (their search term and its intent), how they want it (their behaviours after they search) and their conversion needs (where they follow through with a purchase or contact, and where in the process they drop off).

More about google advertising for your business.

Google Ads come in a number of different display options that are designed to meet the intent of the search user. Those first few results with ‘sponsored’ written beside them are the result of search advertising efforts. These are chosen based on Google’s auction system and how applicable your business is to each search term.

The types of Google Ads are: arrow-down
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  • Search - the ads that list along with organic search results 
  • Display - the ads that come up on the result pages users visit in their search 
  • Video - the ads that appear on YouTube or through Google Video Partners based on the search of a user 
  • Shopping - the ads that appear as direct shopping options, with images and costs for an easier and direct shopping experience for users. 
  • App - ads appear across search, Google play, YouTube, Discover and Display network 
  • Performance Max - PM campaigns are an all-in-one solution to show ads across all Google ad networks with a single campaign
What does Google's auction bidding system rely on? arrow-down
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  • Search query to ad text relevance (most important) 
  • Landing Page - how relevant is it to the ad (very important) 
  • CTR (very important) 
  • Ad rank determines what spot you get on the page (max CPC bid x quality score)
Components of Quality Score arrow-down
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  • CTR accounts for 65% of QS 
  • Keyword to ad and query relevance accounts for 25% of QS 
  • Landing page relevance is the last 10%
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Frequently Asked Questions.

What does PPC and SEM mean?

PPC stands for pay-per-click, and as the name suggests it is a digital ad type that has a payment system based on the amount of clicks your ad gets from users. It has high targeting value, reaching the right audience at the times they’re seeking your product or service, and while you are paying for each click through, that click is rich and from someone with a higher likelihood of conversion. 

Zimple approaches PPC with the same strategic, data-led path as we do all of our digital marketing activity. With years of experience under our digital belt, and an ongoing commitment to understanding the ever-changing landscape of digital ads, we work with the nuanced behaviours and changes users (and platforms) make. Depending on the client and the user, this could be a daily adjustment, or greater lengths of time between moving the needle on budget. It all depends on your goals, your budget and your user’s journey. 

SEM stands for Search Engine Marketing, and refers to all digital ad activity that increases the positive and easy experience of users when they are searching for a website, product or service via a search engine. It’s about delivering on the result of their search engine query.

How much will it cost to run Google Ads?

There is no one set cost for Google Ads. The amount suggested in your ad budget comes after a thorough analysis of your business, its digital activity and to-date results, and a great understanding of your customers and clients when they are searching. We make our recommendations, and then you work with us to manage that to suit your budget where needed. Ad spend can be a quick and easy thing to adjust in real time, so as your needs and goals change, so too can the direction of your Google Ad strategy, and the amount you put toward it. This can also be an ongoing seasonal practice, depending on the nature of your product or service.

Will I see results straight away?

It is possible, yes. However it all depends on the very specific factors of your business, what you sell or which services you provide, and what your users are doing. Some campaigns take a little longer to gain traction, though when they do they are highly valuable and your ROI is significant. How quickly you see results is not always the most effective metric to follow when determining the success of your digital marketing activity, but still an important piece of data to better understand your campaign and your audience.

Do I still need Google ads if my website is organically ranking well?

Google ads are still an important part of a successful holistic digital marketing strategy, even if your website ranks well organically. There is typically no one opportunity to rank high on a search engine result page (SERP), and the road to rank well on a number of search terms is a long process. Google ads allows you the ability to get in front of the right audience at the exact time they’re looking for your product or service, quickly and in support of your organic efforts and results.

What is remarketing?

Have you ever looked at something on a website, exited that site and then found yourself looking at a digital ad of that product or service? That is you being remarketed to. Remarketing is the term used for the digital ads that ‘follow’ people who have engaged with your brand digitally (visiting your website and adding to cart, then abandoning cart, for example). This is a way to re-present your product or service to engaged users and remind them of how you’re the solution to their problem.

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