google ads newcastle

PPC stands for pay-per-click, and as the name suggests it is a digital ad type that has a payment system based on the amount of clicks your ad gets from users. It has high targeting value, reaching the right audience at the times they’re seeking your product or service, and while you are paying for each click through, that click is rich and from someone with a higher likelihood of conversion. 

Zimple approaches PPC with the same strategic, data-led path as we do all of our digital marketing activity. With years of experience under our digital belt, and an ongoing commitment to understanding the ever-changing landscape of digital ads, we work with the nuanced behaviours and changes users (and platforms) make. Depending on the client and the user, this could be a daily adjustment, or greater lengths of time between moving the needle on budget. It all depends on your goals, your budget and your user’s journey. 

SEM stands for Search Engine Marketing, and refers to all digital ad activity that increases the positive and easy experience of users when they are searching for a website, product or service via a search engine. It’s about delivering on the result of their search engine query.

There is no one set cost for Google Ads. The amount suggested in your ad budget comes after a thorough analysis of your business, its digital activity and to-date results, and a great understanding of your customers and clients when they are searching. We make our recommendations, and then you work with us to manage that to suit your budget where needed. Ad spend can be a quick and easy thing to adjust in real time, so as your needs and goals change, so too can the direction of your Google Ad strategy, and the amount you put toward it. This can also be an ongoing seasonal practice, depending on the nature of your product or service.

It is possible, yes. However it all depends on the very specific factors of your business, what you sell or which services you provide, and what your users are doing. Some campaigns take a little longer to gain traction, though when they do they are highly valuable and your ROI is significant. How quickly you see results is not always the most effective metric to follow when determining the success of your digital marketing activity, but still an important piece of data to better understand your campaign and your audience.

Google ads are still an important part of a successful holistic digital marketing strategy, even if your website ranks well organically. There is typically no one opportunity to rank high on a search engine result page (SERP), and the road to rank well on a number of search terms is a long process. Google ads allows you the ability to get in front of the right audience at the exact time they’re looking for your product or service, quickly and in support of your organic efforts and results.

Have you ever looked at something on a website, exited that site and then found yourself looking at a digital ad of that product or service? That is you being remarketed to. Remarketing is the term used for the digital ads that ‘follow’ people who have engaged with your brand digitally (visiting your website and adding to cart, then abandoning cart, for example). This is a way to re-present your product or service to engaged users and remind them of how you’re the solution to their problem.