Facebook advertising refers to paid ads displayed on Meta-owned platforms. It can often be interchanged with the term ‘Meta Ads’ as Facebook advertising is no longer confined to just the Facebook social platform.
Facebook campaigns (and other Meta ads) specifically require creative Facebook marketing strategies to maximise ad spend and accurately reach existing and potential target audiences. A Facebook advertising agency is a digital marketing agency with Facebook ads specialists who are good at building ad campaigns around highly effective, well-thought Facebook marketing strategies.
You've probably noticed that Facebook advertising correlates with the products and services you've been searching for via typed or voice search, or the websites you've perused. Although this certainly lends itself to a creep factor, Meta does in fact maintain transparent and ethical advertising strategies.
And, it's also hard to ignore that, for the most part, it's enormously helpful for guiding us to what we're looking for. Or, more accurately, reminding us of what we're looking for and presenting a solution.
If you aren't utilising Facebook ad campaigns, you are missing a huge opportunity to reach your target audience. Facebook ads agencies, like Zimple, use Meta’s intuitive capabilities to formulate Facebook advertising based on the interests, searches and online activity of social media followers and present them with the solution.