Facebook advertising refers to paid ads displayed on Meta-owned platforms. It can often be interchanged with the term ‘Meta Ads’ as Facebook advertising is no longer confined to just the Facebook social platform.

Facebook campaigns (and other Meta ads) specifically require creative Facebook marketing strategies to maximise ad spend and accurately reach existing and potential target audiences. A Facebook advertising agency is a digital marketing agency with Facebook ads specialists who are good at building ad campaigns around highly effective, well-thought Facebook marketing strategies.

You've probably noticed that Facebook advertising correlates with the products and services you've been searching for via typed or voice search, or the websites you've perused. Although this certainly lends itself to a creep factor, Meta does in fact maintain transparent and ethical advertising strategies.

And, it's also hard to ignore that, for the most part, it's enormously helpful for guiding us to what we're looking for. Or, more accurately, reminding us of what we're looking for and presenting a solution.

If you aren't utilising Facebook ad campaigns, you are missing a huge opportunity to reach your target audience. Facebook ads agencies, like Zimple, use Meta’s intuitive capabilities to formulate Facebook advertising based on the interests, searches and online activity of social media followers and present them with the solution.

Instagram

With a Meta Business account, you can place ads on Instagram to show in the user's feed, stories, or reels.

Facebook

With a Meta Business account, you can place ads on Facebook to show in the user's feed, stories, reels, and Facebook marketplace.

Messenger

With a Meta Business account, you can place ads on Messenger to show in the user's inbox as sponsored messages.

Threads

With a Meta Business account, you can place ads on Threads to show in the user's feed.

Facebook Advertising

On a platform with over 2.1 billion daily active users, it’s important to run Facebook advertising using various creative content.

Facebook's place in the social media space has drastically transformed over a decade. It’s mostly because Meta-owned platforms have become a leader in digital connection.

Trust your leading Facebook advertising agency to utilise this powerful tool to change users’ mindsets and master their digital behaviours to put your brand at the top of their minds. Running ads on Facebook retains an influential position in the ad front thanks to its smart audience targeting functions.

At Zimple, a Facebook advertising agency in Newcastle, we are driven by creative strategy and ROI when building a Facebook advertising strategy. We determine your Facebook paid activity as part of a holistic approach that includes broad digital marketing efforts, rather than just throwing your budget at it and hoping for the best. Every choice of ad, ad spend and targeting is centred around achieving a positive ROI, whether that be through direct conversions or elevating awareness for a long-game approach.

Talk to Zimple today to create your next good Facebook ad.

Building A Creative Strategy.

Dynamic Ads For Facebook

Facebook advertising is vital to reaching potential target markets digitally and can increase the success of an effective advertising strategy. Some dynamic Facebook ads include carousel ads, video ads, and Facebook messenger ads.

1. Understanding The Benefits of Facebook Advertising

Facebook ads involve tangible and highly worthwhile benefits to paid activity on this platform:

Highly customisable ads and audiences
Budget-friendly ad spend
Almost immediately measurable results
It can greatly assist with growing an organic audience and lead generation
Can provide faster results than other paid advertising efforts
Highly adjustable as goals pivot

2. Converting With Lead Generation Campaigns

Facebook lead generation ads are a uniquely valuable function. A great volume of qualified leads is more easily attainable thanks to Meta technology that creates instant, pre-populated forms. All the user has to do is hit submit, mitigating the amount of valuable time you're asking your audience to spend on sharing their details.

Meta’s Instant Forms are pre-filled forms that utilise users' Meta profiles (such as Facebook or Instagram) to capture leads. Also known as Lead Ads, they support features like conditional logic, a real-time process that adapts to user responses, updating results in a personalised way without requiring users to leave the platform.

They’re great for creating efficient lead generation. These running ads also utilise rich media like intro text, images, or videos to improve the likelihood of conversion.

3. Adding Visuals To Strengthen Messaging

A good Facebook ad uses the right visuals in carousel ads, video ads, and messenger ads to appeal to the target market. It simplifies the communication of the message at every stage of the sales funnel and helps them stand out from the noise in people’s Facebook feeds. It’s important to remember that visuals play a key role in increasing ad reach and lowering your Facebook ads cost.

4. Aligning Creative With Meta Sales Goals

Your Facebook Marketing agency will likely strategise an effective Facebook campaign that combines strategic media buying and a well-thought-out path to purchase via optimised landing pages. The Facebook pixel plays a vital role in the ad campaign process by tracking website visitors and understanding their buying behaviour. This integrates well with Zimple’s digital marketing services in SEO and social media management.

For eCommerce businesses and online stores, dynamic ads are a powerful tool designed to maximise the return on every single ad dollar. Facebook ads also assist campaign launch strategies by utilising your Facebook advertising budget and scaling paid ads while improving overall monthly ad spend performance. Overall, you can rely on a Facebook marketing agency to move Facebook users through your sales process.

Frequently Asked Questions.

Start your digital journey today.

When will I see results from my Facebook campaigns?

For all Facebook campaigns, we work with you to target Facebook users and reach your goal/s. It’s a matter of creatively developing effective Facebook marketing to achieve that goal. With that, there is no set timeframe for results on your Facebook advertising campaign, as each goal will have a different path paved to get there. In saying that, we aren't afraid to take educated risks, tries and tests to find the best Facebook marketing strategy for you.

Why should I hire a digital agency for Facebook ads?

Facebook ad campaigns are not at their most effective when you set and forget. It's about knowing your potential customers, targeting them, analysing the data around their behaviours, and crafting advertising strategies to work with them down their buyer's path.

If you don't have time to dedicate to developing a Facebook advertising campaign or a strategy to help reach your goals and target audience, a Facebook advertising agency might be necessary for you. Or, if you’re deciding whether to hire in-house or outsource to a specialist, consider whether your team can handle both Facebook ads management and advanced audience targeting without external expertise.

A Facebook advertising agency has a team of ad creatives to support you through successful ad campaigns. Additionally, we are invested in ensuring your Facebook page and Facebook advertising strategy are compelling and creative, reaping your desired results.

Which businesses are Facebook ads best for?

Any business can benefit from Facebook ads. No matter the user’s privacy settings, dynamic ads can target the right demographics. The data gained from these successful campaigns can then be used to understand the behaviours, intent and needs of your target audience. It is also a fairly user-friendly method of creating Facebook ads.

The most important thing to ask is, ‘Is my audience present on this platform?'.

Just like any other form of advertising, Facebook advertising has a place with the right target audience. If the marketing research for your business shows that they are present on Facebook, it's a platform to use in your strategy. If they are not, it's time to look at other platforms that are a better fit.

At Zimple, we do the upfront work with you to decide if your business should go all-in with Facebook ads, to slowly test to see who connects with your ads, or to put the platform on ice until it becomes a worthwhile addition.

Should I choose Facebook advertising or Google ads?

There is no one right answer when deciding between Facebook ads and Google Ads. When you're creating your holistic digital marketing strategy or a Facebook advertising agency is crafting one for you, there is an important question to ask yourself:

‘Does this support my digital marketing outcome goals?'

It's rarely about how one single ad type will outperform another, and instead, how an ad type will work effectively within your strategy, budget and goals.

However, we recommend that you revisit your business goals and KPIs. If your goal is to increase website traffic, then advertising on your Facebook business page isn’t a direct method of attracting web users. However, if your goal is to increase brand awareness, Facebook’s algorithm can draw in your potential target market, especially when they are earlier in the customer journey and make them more likely to discover your brand.

Do you also offer organic social media marketing services?

Absolutely! Organic Social Media is often an integral part of digital marketing strategies to ensure you're connecting with your potential customers.

At Zimple, we have a highly strategic and creative team to help you master your social media marketing activity, supporting you through: