Social advertising refers to the ads occurring on your social media accounts. This can be in your feed, to the left of your feed, your stories or in your Facebook messenger. You’ve probably noticed that these ads correlate with the products and services you’ve been searching for via typed or voice search, or the websites you’ve perused. Although this certainly lends itself to a creep factor, it’s also hard to ignore that, for the most part, it’s enormously helpful for guiding us to what we’re looking for. Or, more accurately, reminding us of what we’re looking for and presenting a solution. If you aren’t putting your message out there for people searching for what you offer, you are missing a huge opportunity. We use social media’s intuitive capabilities to formulate ads based on the interests, searches and online activity of social media followers and present them with the solution.
Facebook’s place in the social media space has varied over the years. Once a leader in digital connection, it has hurdled through changing user mindsets, digital behaviours and expectations on what they want from platforms, and what they don’t (from content to privacy). However, it retains a really powerful position in the ad front thanks to its (albeit ever evolving) demographic targeting function, and consumer functions such as Marketplace. Facebook Advertising can be a successful, and even vital, part of and effective digital marketing paid strategy. We’re strategy and ROI driven with Facebook advertising Facebook advertising is a way to reach a more specific audience digitally, on a platform that still has over 1.6 billion users on average every day. We determine your Facebook paid activity as part of a holistic strategy that includes other digital marketing efforts, rather than just throw your budget at it and hope for the best. Every choice of ad, ad spend and targeting is centred around achieving a positive ROI, whether that be through direct conversions or to elevate awareness for a long-game approach.
Facebook ad benefits
Opting into Facebook advertising is never just for its sake. There are tangible and highly worthwhile benefits to paid activity on this platform:
- Highly customisable ads and audiences (even after the iOS 14 updates)
- Budget-friendly ad spend Almost immediately measurable results It can greatly assist with growing your organic audience
- Can provide faster results than other paid advertising efforts
- Highly adjustable as goals pivot
Facebook frictionless lead capture
Facebook lead capture ads are a uniquely valuable function. In previous versions of social media lead ad campaigns, the form would be multiple clicks away, clunky, not capturing enough of the right information or become too much of a process for users to bother continuing. Now, a greater volume of qualified leads are more easily attainable thanks to Meta technology that creates instant, pre-populated forms. All the user has to do is hit submit, mitigating the amount of valuable time you’re asking of your audience to spend on sharing their details.