For all campaigns, including Facebook, we work with you to figure out the specific goal/s you’re after and create an effective, creative and thoughtful strategy to achieve that goal. With that, there is no set timeframe for results on your Facebook campaign, as each goal will have a different path paved to get there. In saying that, we aren’t afraid to take educated risks, tries and tests to find the right campaign route for you.

Facebook ads are not at their most effective when you set-and-forget. It’s about knowing your audience, targeting them, analysing the data around their behaviours, and crafting strategies to work with them down their buyer’s path. Pushing a sales message to a broad audience and left to sit with every other bad, low to non-performing ad that facebook users have become immune to responding to. If you value your own time, and simply don’t have spare time to dedicate to the effort required to make your facebook ads genuinely worth it, a digital agency is there to support you through success campaigns. Additionally, we are invested in ensuring they’re compelling, creative and will have your desired audience converting.

Any business can benefit from Facebook ads, in no small part due to the ability to target the right demographics (even in the wake of their privacy adjustments) and the behavioural data that can be used to help understand behaviours, intent and needs of your audience. It is also a fairly user-friendly method of creating ads (though if you were to properly strategise a path to purchase, and use Facebook ads as one part of a larger strategy, there’s no limit to the intricateness of your campaign). However, the most important thing to ask is, ‘Is my audience present on this platform?’. Just like any other form of advertising, Facebook ads have a place, with the right audience. If the marketing research for your business shows that they are present on Facebook, it’s absolutely a platform to use in your strategy. If they are not, it’s time to look at other platforms that are a better fit. At Zimple, we do the upfront work with you to decide if your business should go all-in with Facebook ads, to slowly test to see who connects with your ads, or to put the platform on ice until it becomes a worthwhile addition.

There is no one right answer when deciding between Facebook ads and Google Ads. When you're creating your holistic digital marketing strategy, or an agency is crafting one for you, the question is more ‘Does this support my digital marketing outcome goals?’.  It’s rarely about how one single ad type will outperform another, and instead how an ad type will work effectively within your strategy, budget and goals.

Absolutely. Organic Social Media is often an integral part of digital marketing strategies and to ensure you’re connecting with your audience (who are, can or will be your customer/client base). At Zimple, we have a highly strategic and creative team to help you master your social media marketing activity, supporting you through strategy, content creation, copywriting and integrating your social media with your wider marketing activity and goals.