Social media marketing and strategy is the best way to meet your customers on platforms they’re already engaged with, and give them valuable content that, if done right, offers genuine connection and brand recall to your intended audience. It’s a lot more than just throwing together a few posts. Like all marketing, great social media marketing makes your customers feel like they aren’t being marketed to, but considered, conversed with (not to) and that their time on your content was valued and well spent.
Social media advertising is a strategic way to directly reach the people who are in the demographic/s most likely to already seek your type of product or service, though have yet to find your business. Social media advertising is all about finding the right way to offer value to the right audience through paid means on social media platforms. This means that there is a nuanced and carefully considered way to message to people, keep them engaged and create brand awareness and connection in ways that don’t feel ‘sales’ and, instead, ‘Oh! There you are! I’ve been looking for you.’
Google ads ensure the audience who is searching for your product or service, either through searching your industry or what you offer, gets the opportunity to find you. Our strategic approach means your Google Ads will appear as a result for applicable search terms, keeping you from being left behind against your competitors. This type of paid marketing takes expertise, time and energy that we are fuelled by; this means you don’t have to manage the search engine marketing maze.
SEO is an acronym used a lot, and one we would say is the main request from clients. Yes, a big part of SEO (search engine optimisation) is getting a website ranking higher on the SERP (search engine results page) through organic optimisation. However, it’s also a bit of a chess game (aka, algorithm changes) with Google, where they can and do change the rules mid-way. Essentially, even if you follow the ‘how to’ guide on SEO, you can still be left hanging on page 23.
This is where Zimple comes in. It’s the passion of our Newcastle digital marketing agency to play this game for you, to create an SEO outcome you envisioned, just maybe not in the way you knew possible.
