Digital marketing refers to any marketing efforts conducted online.
This can be assets such as websites or videos and efforts such as advertising or SEO. Social media marketing, email campaign marketing, search advertising and content marketing are all examples of digital marketing.
Here is a list of key activities that are usually included with a robust digital marketing strategy:
1. Search Engine Optimisation (SEO)
Search engine optimisation is the process involved with improving the position your website ranking in a search engine results page for certain search queries. The activity involves on-page activities such as creating quality content using keywords, technical improvements such as site load speed, and off page activities like sourcing outreach backlinks.
2. Social Media Marketing
Social media marketing is about using social media platforms to communicate with fans, prospects and customers. Like SEO, it takes time to start generating results via a social media campaign. However, with constant application and clear understanding of your target market, this is a long term, cost effective way to generate marketing growth.
3. Conversion Rate Optimisation
Conversion rate optimisation is about looking at ways to improve conversions on your website. It takes both a scientific and creative approach to change and improve user experience and conversions.
4. Email Marketing
One of the oldest forms of digital marketing, and still widely used today, email marketing allows you to send targeted messaging to your database. Emails tend to have a longer lifespan as a marketing message than a social post or an ad, so they can be used at different stages of the marketing funnel.
5. Paid Search Advertising
Paid search advertising platforms such as Google Ads and Bing ads are the most highly used digital marketing tool. Paid search allows you to have your ads appear above the organic listings and you are only charged for each time someone clicks on the ad. A well prepared and researched campaign can prove to be quite effective as a major source of digital traffic and leads.
6. Paid Social Media Advertising
Advertising on social media platforms has become very popular in recent years. The ability to target your ads to specific audiences and locations is one of the great features of this form of digital marketing. With most social platforms offering advertising options, there are bound to be one or two that your target market is engaging with on a daily basis.
7. Content Marketing
Content marketing uses assets such as videos, e-books, blogs and infographics to engage customers and prospects. The quality of lead generated from content marketing efforts is usually higher than other activities – end users are usually more engaged through the content prior to contacting you.
If you need any help with any of the above activities, please do not hesitate to contact us.