UGC is an easy way to inject authenticity into your own content strategy. Trust is built through the opinions of people who have otherwise no vested interest in your product or service, and in the digital world it’s so important to showcase a strong customer sentiment. Think of your UGC as digitally driven word of mouth.
Across all ages, 55% of consumers trust user-generated content over other forms of marketing created by brands. Meaning, if you want a more authentic audience, the time to invest in an UGC is now.
Free engaging content
Not only is UGC highly effective for conversion, social proof and brand affinity, it's a productivity resource for stretching your content. With lifestyle and photography a high cost investment, UGC is a growing source of visual and written content that brands have at their fingertips.
Not only is UGC free and easy to source, it’s also more engaging across social media with brand engagement rising by 28% when consumers are exposed to both professional content and user-generated product videos.
Create a community
Incorporating UGC also helps you create conversations and strengthen your online community. By re-sharing UGC you are actively involving your audience in your brand and ultimately building deeper, more authentic relationships.
UGC is an easy way to open the floodgates for more customers to share their experience, create conversations and ultimately become advocates for your brand. In fact, 48% of customers report that UGC is a great way to discover new brands; a great way to reach new customers and broaden your online community.
Higher conversion rate
By now we are well informed of the benefit UGC brings to our organic social media and content strategy, but it’s also hugely valuable across paid marketing too. Not only do ads with UGC receive 4x higher click-through rates, they also have a 50% drop in cost-per-click compared to an average ad. Plus, by placing UGC directly on product pages conversions can improve by up to 64%!
So, ready to incorporate UGC into your content marketing strategy? Great! But, before you go off and start reposting your customers' content all over your social media, make sure you follow these important guidelines.
*Stats sourced from CrowdRiff