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Recycle Central Group

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Recycle Central Group (RCG) is a leader in waste collection, resource recovery, and recycling in Newcastle, the Hunter, and Central Coast. 

RCG helps businesses and residents embrace a more sustainable future through skip bin hire and total waste solutions. These industry leaders needed a digital space that mirrored their razor-sharp focus on maximising resource recovery and recycling efforts. This is where Zimple’s collaboration with Recycle Central Group's vision began.

We knew RCG deserved a website reflecting their waste management solutions and positive environmental impact. Through outlining clear objectives and utilising our expertise, we began crafting a website that was: 

  • Sharp: A visually clean, modern design that reflects RCG's brand identity and commitment to a greener future.
  • User-friendly: Easy navigation, clear calls to action for booking their services, including a skip booking engine to help customers choose the perfect size skip bin.

Beyond design and usability, a digital marketing refresh was adopted to help position RCG with its business and service values. This included a focus on: 

  • A Content Refresh: Engaging content that explains RCG's services, highlights the perks of waste management solutions, and showcases their commitment to responsible recycling practices. 
  • Google Rankings: A major focus on optimising the website for search engines (SEO) so users can easily find RCG.

The verdict

A newly refreshed website that aligns with RCGs values and commitment to their customers.

This is just the first step in RCG's journey to digital prestige! Zimple’s partnership with RCG extends beyond the website launch. We'll provide ongoing content marketing and social media strategy to drive results and keep RCG's online presence thriving.

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