Recycle Central Group (RCG) is a leader in waste collection, resource recovery, and recycling in Newcastle, the Hunter, and Central Coast.
RCG helps businesses and residents embrace a more sustainable future through skip bin hire and total waste solutions. These industry leaders needed a digital space that mirrored their razor-sharp focus on maximising resource recovery and recycling efforts. This is where Zimple’s collaboration with Recycle Central Group's vision began.
We knew RCG deserved a website reflecting their waste management solutions and positive environmental impact. Through outlining clear objectives and utilising our expertise, we began crafting a website that was:
- Sharp: A visually clean, modern design that reflects RCG's brand identity and commitment to a greener future.
- User-friendly: Easy navigation, clear calls to action for booking their services, including a skip booking engine to help customers choose the perfect size skip bin.
Beyond design and usability, a digital marketing refresh was adopted to help position RCG with its business and service values. This included a focus on:
- A Content Refresh: Engaging content that explains RCG's services, highlights the perks of waste management solutions, and showcases their commitment to responsible recycling practices.
- Google Rankings: A major focus on optimising the website for search engines (SEO) so users can easily find RCG.
