Taking the fear out of content writing
I recently wrote about the importance of not publishing duplicate copy/content on your website. This is all fine and well to advise on what not to populate your site pages with, but what about the content you should be publishing? As a writer, the process does come fairly naturally. However, it is extremely common and understandable that the prospect of writing thousands of words for your website, that are all different and valuable pieces of content, is daunting. I’ve personally seen the fear in clients’ faces even when writing their own About page. Typically, all the knowledge and words are there, floating in their head; when I ask questions about their business and values, it all comes flowing out. But, getting ‘pen on paper’ makes it feel like a much more epic task than it actually is. So, here are my suggestions on how to help take the fear out of content writing.
Give yourself a break, it doesn’t have to be perfect right away
Take a deep breath, relax your shoulders and just start writing, typing or even voice recording your initial thoughts about what you’d like to promote on your website. It doesn’t need to be a perfectly worded piece of content right away. You can simply begin with ideas, and slowly formulate them into sentences and paragraphs, and eventually you’ll have something tangible to share. Especially if you’re on the road to a new website, or are moving in a new direction from your existing website, just let the ideas flow as you think of them, and try not to feel pressure to know what to write immediately.