Why blogging is so important for your brand
You only have a few seconds to make a great first impression on your blog, so here goes…
As marketers, we get asked a lot, ‘Why do I need to blog?’. Our answer is simple: You get the opportunity to provide your customers with preemptive answers to their questions, around the clock, and you get rewarded by Google for it.
The internet can be a noisy place. A lot of words, opinions, how-tos, vlogs, images and blogs. Essentially, an infinite field of content. Attempting to cut through that noise with a blog might seem overwhelming, but it is not only possible, it’s often the only way to cut through the content clutter to reach your customers.
If strategised properly, blogs allow your business to speak about the relevant topics in your industry that customers want to know, and provide a solid source of trust. This trust is a major part of a greater strategy to nurture your customers through a buying path that includes multiple digital (and off line) touch points. Essentially, blogs are your opportunity to be front and centre solution answerers, information providers and added value givers, that will live top of mind with customers when they are ready to buy in.
Further, it’s what Google is looking for when it comes to search engine result page indexing.
The odds of having a consumer land on your website are much higher, you attract more eyes, you generate better leads. leads. This is not a new strategy, but content is only growing more relevant every day.
Blogging is exactly how to increase these odds without spending thousands of dollars per month on it and also rewards your customers.