Our rapidly advancing, increasingly digital world can be incredibly overwhelming.
With so much information out there, and so many new platforms you need to know about, technological advances are constantly shifting the way we design and develop. With the next big social media craze always about to hit and Google’s ever-changing algorithm, what you thought you knew about digital marketing yesterday has become redundant today… you’d be forgiven for feeling like you’re on a digital hamster wheel.
With these potential distractions and the plethora of platforms, many people struggle to deal with the associated demands of our digitally advancing society, and often avoid digital all together because of it.
To avoid stalling the drive behind your digital strategy, or embarking on a half-baked digital solution to make existing offerings better, focus on the enormous benefits of not just working in a digital world, but embracing it with ease (that, as a digital agency, we’re able to harness on behalf of our clients). Below, I share my advice on how you can leverage Zimple’s experience and offering to effectively combat the overwhelm of living digitally and help you embark on a digital endeavour, one step at a time.
Come in for an informal chat with one of our Account Management team.
If you feel overwhelmed and confused, the best thing you can do is to stop, breathe and regroup. It is important to recognise your strengths and leverage digital natives to help you piece together the problem.
Our Account Management team are experienced digital professionals who are able to help you wade through your concerns and distill the project down to its simplest form. We’re great to bounce ideas off and, given we do this day in and day out, can offer you advice on simplifying the approach.
Undertake a Discovery Workshop.
You don’t always need a perfectly polished idea to move forward with a project. In our increasingly complex and cross-departmental workplaces it’s very difficult to get everyone on the same page. Oftentimes it’s essential to bring in some outside assistance to help break the mould of established structures and mindsets.
With a structured discovery workshop tailored to your project, you are able to bring key people from across the business together to introduce and explore new ideas. With a clearly defined objective, ideas can be captured and built upon to push the project forward. The process of doing so is equally as formative for individuals involved, as it is the ideas/project itself.
Before committing to a digital strategy, embark on a discovery period.
Some initiatives will work, others won’t. In this ever evolving digital world, getting comfortable with experimentation is essential to your survival. Embarking on a digital marketing approach to allow you to understand what sticks in the market, on what platforms and to what audience, is key.
The biggest risk a business can take is not taking any risks at all, in an environment that changes quickly and requires adaptability to survive. Digital success today requires a degree of failure – but it’s failing quickly and pivoting faster that’s essential. Our approach to our Digital Marketing service delivery is led by this philosophy, with expertise and time invested to ensure results are top of mind the entire way through the process.
If you’re unsure about where to start, drop us a line and we’ll be happy to help you manage the overwhelm one step at a time.
