8 Digital Marketing Stats (we hope!) you actually find valuable
In digital marketing we deal with a lot of data and statistics. Although they don’t guide the entirety of our digital marketing strategies, they do go a long way to help initial formation and support of our activity. So, why is it valuable to know statistics if you’re not a digital marketer? There are probably a few different ways to answer this, but our answer is that it can greatly assist validating, correcting or adjusting your own activity – whether doing it on your own, or through an agency or professional. It indicates trends, trend forecasts and also an insight into what a lot of your competitors are likely engaging in. By seeing the numbers, you can decide if you’re being left behind on certain digital marketing activities, or if you’re happy to hang back on trends and wait to see how the market responds. We scoped the most recent statistics we could find that we think will be valuable to help your digital marketing along.