Get your digital ducks in a row for end of year
Is it just us, or has this year flown? Its distinct lack of lockdowns, and so actually doing things, has potentially created this feeling. While we’re not complaining about the greater freedoms of the year, the speed of it means we’re suddenly facing closing up one year and entering another. With that, what do you do with your digital activity when you and your audience pause life as usual to take on the holiday break (whatever that looks like). For the most part, this can be entirely seamless if you’re organised and put in the ground work to keep your audiences feeling valued, while not wasting good strategies and content during low engagement periods.