In order to achieve digital success for the client Zimple Digital recommended an award winning design that pushed the boundaries for online plastic surgery clinics. We focused on a customer-centric journey and considered User Experience (UX) design, which highlighted real people with real results, that would continue to drive users to the website for years to come.
As design was underway we explored a variety of concepts which incorporated the HPS brand colours of teal, pink and grey. We highlighted the need to focus on their core consumer proposition of their 5 star difference and utilised a variety of Call to Actions (CTA’s) to push the user throughout the site. With the use of a variety of forms we were ultimately able to create a conversion.
Throughout this process considered digital marketing items were top of mind. A restructure of the overall website navigation was first and foremost to ensure strong UX and easy to use site architecture. Secondly, as more than 65% of traffic utilised this website through mobile devices we focused on the adaptive design and development to ensure users were captured through these mediums. By highlighting easy to use menu functionality, sticky contact forms attached to the footer of each page and optimised site speed we were able to ensure a great user experience on mobile devices, which ultimately resulted in higher conversions.
During development we were able to create a level of depth and engagement on site by utilising soft transitions and title underlays to create a heightened experience for the user. Multiple carousels offer the user to easily access all of the Hunter Plastic Surgery services from the home page and a mega menu creates a streamlined one-click experience to navigate anywhere on site. The high quality of work that Dr Moncreiff and his team produce is what sells HPS as a provider, we needed to highlight this throughout and, as such, before and after galleries were created to continually showcase their real results.
Off the back of the initial project design it was identified that there was a gap in the market for online skincare purchases directly through clinics. We worked with the client to completely custom build an e-commerce store so they could push their skincare range. There were considerations to an online booking system where patients could also easily book online with one click.
Throughout the entire project the HPS team were pivotal in communicating their clients’ needs, and ultimately pushing for a solution that highlighted real people.