Since undertaking a website redesign the abandoned cart rate has decreased by 20%, and the remaining audiences who fail to convert are captured through dynamic retargeting campaigns. By implementing ‘always on’ dynamic retargeting and smart shopping campaigns we have recorded an additional 3K in user sessions and 2.7K in users returning to the website.
Secondary to this, the introduction of a strategic communication and advertising strategy has allowed us to re-engage current audiences and attract new audiences, particularly during high-demand periods such as the holiday season.
This strategy focuses on re-engaging previous customers through EDMs, which are carefully curated to generate awareness surrounding new products and offers for seasonal campaigns. EDMs are also used to reward VIP customers by giving them early access to product drops and special promotions and becoming brand advocates by requesting testimonials. And as a result of this activity, we recorded a 275% increase in user sessions and tripled the conversion rate.
In order to introduce new audiences to Cocoa Nib we incorporated seasonal paid social campaigns to drive traffic to the website for conversions. These campaigns drove 3000 new users to the Cocoa Nib website and doubled the ROAS.
Finally, we launched an organic social media strategy that engages users and produces consistent messaging for their audience. Since implementing this strategy we have recorded a 271% increase in sessions of users coming directly to the website from organic social media platforms. This strategy has resulted in user sessions on the website increasing by 409% and organic social media sales increasing by 250%.