Our solution for Skelcon was to develop a website that utilises high-end imagery, simplistic design, and a modular build to ensure it communicated the Skelcon brand clearly. The modular development meant that the client had the ability to change and update pages with ease as their physical business evolves.
Communicating their expertise and projects were key pillars for success, so we included specific expertise pages to identify the unique experience Skelcon offer per business silo. We also developed an easy-to-use Projects section to work similarly to a blog, increasing organic search rankings with onsite content and giving the client the ability to communicate every project’s success to potential new clients.
Zimple Digital also worked through all onsite content, writing this in-house. This included the production of 16 project articles that highlighted Skelcon’s success. Each included in-depth research on all projects; the Skelcon client, specific industry rules and regulations, and the overall success. The copywriting was undertaken after considered digital marketing activities which included, using industry specific keyword research to position Skelcon for success right from launch.