The solution for the new Buildingwise website was to design and develop a modern and high quality website to match that of Buildingwise projects. The use of dark style and sophisticated typography alongside an intuitive user experience ensures potential Buildingwise clients find the relevant area of interest.
Each service page outlines the capabilities of the Buildingwise team and then proves those capabilities with links to view the service specific projects. Furthermore, small animations and page transitions are used to heighten the brand experience when navigating the Buildingwise website.
Recognising that imagery plays a big part in the construction industry, the project pages contain 5 different image modules. This gives Buildingwise the flexibility to structure their project pages in a way that best highlights the key parts of each project.
Buildingwise really wanted a website that was minimalistic in its look and feel whilst also ensuring the important information for each page was available to the user. This really influenced the design and with minimalistic design being harder said than done we feel we’ve perfectly achieved our clients desires for their new website.
Also ensuring the website was the perfect platform to begin undertaking digital marketing was a big influence of the website direction. With our many years of experience designing and developing websites to succeed in a competitive digital landscape we ensured the user experience met the criteria that Google encourages.
Copywriting acknowledged and answered user pain points and needs, and presented the unique solutions offered by Buildingwise, while staying true to the values and tone of the brand and business.