After experiencing growth in the business (amounting to two brick and mortar stores at Keith Tulloch Wine in the Hunter and The Junction in Newcastle) and an ecommerce store, Cocoa Nib had focused and specific goals in wanting to double their online sales targets.
To date, Cocoa Nib has grown their business predominantly through WOM. To achieve growth through an online presence they looked to revamp the website and invigorate digital marketing and organic social media efforts.
The drive for this was the existing website’s challenges such as high cart abandonment and limited product interaction (filtering, choosing flavours, adding cards, gift wrapping, etc) and a struggle with presenting a clear brand personality on digital platforms.
There arose a huge opportunity for Cocoa Nib to own the online space for local handmade boutique chocolates by offering an easy user experience on a newly designed website and clear digital marketing strategy to bring their unique product and brand to life, visually.