The solution for Theralux was to create an entirely bespoke, custom website for their users, addressing the needs of each and offering an easy path to purchase. The site needed to highlight their vast product range, package options, how it works, dealer network and support while offering growth for their digital marketing campaigns.
We prioritised UX by creating a mega menu which highlighted each element of the users’ needs including packages for those building a new pool, converting their existing pool or topping up their minerals. Likewise this mega menu and package system also spoke to commercial pool builders. The other part of this mega menu identifies every product and allows the user to navigate through to them with just one click, whilst also giving the option for the user to browse through products if they don’t know what they are looking for.
One of the biggest issues for Theralux is that their buyers don’t necessarily know what the product is, the benefits of it or how to use it and so we designed dedicated landing pages to talk to those content pieces. These pages include high level visuals, video, and written content so the user can easily digest information on the page and also that it will rank well for SEO purposes. These pages also feature a mini menu which anchors to the bottom of the page so users can easily navigate back and forth between content on the page.
At the forefront of our design was creating an equally easy-to-use CMS which allowed for growth and longevity in their online process. We adapted an approach to design modules that could be used on any page, in any order, depending on what content the client wanted featured. They are designed in bite size information pieces so as to surprise and delight the user as they navigate down the page.
Several call to actions are also onsite to encourage the users to either checkout, utilise the calculator feature or submit a form for more information requests. The https://www.theralux.com.au/calculators features completely custom coded functionality where a user can select what pool size and shape they have, what climate they live in and what issue they are trying to solve in order to be recommended products to best fix their solution.
In order to better service their pool dealer network our recommendation was to create a dealer login system where they could access discounted products, marketing materials, videos, PDFs, how tos, support and new product releases. Each dealer is provided with their own login and can access this and request materials with the click of a button. Outside of this we also created an interactive Pool Dealer locator map to assist users in finding products closest to them, whilst also showcasing the dealers.
Hidden to the user, the website offers a lot of technical prowess with seamless form integrations into Active Campaign landing each individual target audience (based on their selections from the forms) into dedicated lead nurture lists. Fully custom coded calculator, custom ecommerce checkout and totally bespoke dealer login portal creating the ultimate solution to Theralux niche needs.
