SWS Signage were an engaged and established client of Zimple Digital’s in a digital marketing capacity, which is where the need for the website redevelopment arose. The brief was to create and establish a strong digital presence to support the already sound business and overarching digital strategy as a whole. The need for this was identified to push the SWS Signage digital marketing strategies to industry leading standards and beyond.
The SWS Signage business relies heavily on the aesthetically pleasing nature of their signs to push the majority of revenue for their business. Zimple Digital was engaged to create a healthy balance of aesthetically pleasing imagery to portray their high-quality work but also keep in line with a strategic mind-frame to position the website for success from a digital marketing standpoint.